Inga Romanoff

The Official Website

15

May

2014

The Death of Organic Traffic

Google has been around and its high-end geek-fashion technology offered marketers a sophisticated engine to target engaged prospects. Facebook never matured its product; however, by being the early mover it had an opportunity to create a unique and highly effective marketing platform. I’ve bee...
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08

Mar

2014

International Women’s Day

International Women’s Day is annually held on March 8 to celebrate women’s achievements throughout history and across nations. It is also known as the United Nations Day for Women’s Rights and International Peace and has been observed since in the early 1900′s. Great improvements have be...
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18

Jan

2014

Be Boring

I think the World around us may have suddenly changed and become more visual. After a few years of contemporary supersonic life, accelerated tech revolution and our inability to keep up with our  own lives, something shifted. We don’t have time to read and anymore and we no longer seek depth in ...
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22

Nov

2013

Dreamforce 2013 Roundup

Dreamforce 2013 exceeded any expectations this year. My highlights were joining the Salesforce kick off for American Express on Monday and ExactTarget roadmap / automation discussions (oh, yes, Mark Benioff’s shoes as well!) Here are my top takeaways from the conference: You need to stay curre...
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23

Jun

2013

My New Best Friend – the CFO

New Best Friend – the CFO Many of my fellow marketers would acknowledge that Marketing as a function was commonly viewed as a cost center. Marketing “spends” the money. Sales “makes” the money. Right? With the automation tools in the market today, things changed dramatically. This New ...
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06

Jun

2013

Fluid or Structure?

After my conversation with Paul, the CEO of GigaOM I was puzzled. What do you mean, you don’t care where your employees work from? And there is no established rule / designated tool to use to communicate with each other? “I am not worried,” Paul said, “People use what they li...
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02

May

2013

Marketing Automation: What’s That About

I came across Marketo after years of using competitive solutions. At that point, I felt quite proficient, if not slightly arrogant, using sales & marketing automaton. To my own surprise, I found myself learning a lot of new concepts. I felt that although functionality was familiar, Marketo broug...
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