Inga Romanoff is an award-winning Marketing Automation consultant, 5x Marketo Champion, and a Marketo-certified expert with advanced specialization in Advanced Analytics. She is a Global Marketing Professional with over 20 years of success in driving growth in B2B and B2C environment and strong international experience in Russia, Europe, and Asia PAC. Inga serves as a Marketo User Group leader in New York.
Prior to launching her consulting business, Inga led strategic B2B revenue initiatives for TheLadders.com, a NY-based digital recruitment start-up; managed marketing and strategy for the $2 billion product within the University of Phoenix portfolio at the Apollo Group; held several leadership roles in B2B marketing at Monster.com; and was focused on consumer marketing at Alliance Data where she worked on developing consumer go-to-market strategy and promotions for Victoria’s Secret, Express and NY&Co brands. Much of Inga’s practice and customer-centric approach are influenced by the seven years of her early experience in luxury fashion marketing in Moscow, Russia.
Most recently Inga is a Principal of a boutique marketing automation consultancy which helps small, medium and enterprise-level clients implement marketing automation platform and build flexible and scalable solutions for their business. Inga enjoys using her knowledge and expertise to cultivate organizational capabilities and teach individuals to become experts in the field.
A not-so-recent U.S. transplant, Inga is originally from St. Petersburg, Russia and has traveled to over 20 countries. Inga holds an MBA, Master’s of Public Administration degrees, as well as a B.S. in Computer Science. She is a certified fitness trainer & health coach and is a pro athlete with the World Bodybuilding and Fitness Federation (WBFF).
Demand Generation and Funnel Optimization
Marketing Automation Enablement
Advanced Nurturing Campaigns
CRM and Sales Enablement
Mobile & Social Media Strategy
Market Positioning and GTM