Certifications

Why get certified? Professional certifications indicate both person’s interest and specialization in the field – especially where technical skills are required.

I view being certified as both, a way of keeping up with the latest updates and releases and an industry recognition for having exceptional skills in the area of the specialization.

Marketo Certified Solutions Architect

Issued by: Marketo

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Description: Marketo Certified Solutions Architect is an advanced Marketo certification.

 

Marketo Certified Consultant

Issued by: Marketo

Description: The Marketo Certified Consultant is the highest level of Marketo Certification. Prerequisites include several years and depth of experience with the solution, holding all other certification levels, completing the 2-day Partner Strategy workshop, and presenting a hands-on Strategy Project.

 

Certified Salesforce Administrator – 2015 (current)

Issued by: Salesforce.com

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Description: The Marketo Certified Expert should have significant experience working as a Marketo Lead Management practitioner. The ideal candidate will also have a general understanding of the current features and functionality of the Marketo Lead Management solution. He or she should be able to design marketing assets, manage marketing programs, and use reporting in support of a total marketing operations solution.

Marketo Certified Expert: January 2013 – January 2017 (current, renewed annually)

Issued by: Marketo

Description: The Marketo Certified Expert should have significant experience working as a Marketo Lead Management practitioner. The ideal candidate will also have a general understanding of the current features and functionality of the Marketo Lead Management solution. He or she should be able to design marketing assets, manage marketing programs, and use reporting in support of a total marketing operations solution.

Marketo Certified Revenue Analyst - August 2013 (does not expire)

Issued by: Marketo

Certified Revenue Cycle Analyst

Description: The Marketo Certified Expert should have significant experience working as a Marketo Lead Management practitioner. The ideal candidate will also have a general understanding of the current features and functionality of the Marketo Lead Management solution. He or she should be able to design marketing assets, manage marketing programs, and use reporting in support of a total marketing operations solution.

DMA Certified Marketing Professional - 2011

Issued by: The Direct Marketing Association

DMA-Certified Marketing Professional

Description: Loyalty Marketing Fundamentals Certification is based on the Data-Driven Marketing approach and is focused on how to cultivate loyal customers, reduce attrition, and improve profitability. The skillset acquired allows to develop an effective loyalty strategy that recognizes and rewards Company’s best customers—whether it’s a partner program, a proprietary program, or a sponsor in a national coalition program.