Events

Below is the list of upcoming events. If you have any questions, please email us at events@rc.solutions.


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The Stevie Awards for Women in Business

Date: November 17th, 2017

The Stevie Awards for Women in Business are the world’s premiere business awards, and recognizes the achievements of women executives, entrepreneurs, as well as the organizations they run. This November, Inga Romanoff, was nominated for Woman of the Year due to her success as CEO of Romanoff Consultants, as well as her status in the Marketing community.

Learn more here!


 

Small Business Saturday

Date: November 25th, 2017

Small Business Saturday (SBS) is an annual shopping tradition dedicated to supporting small businesses and celebrating communities across the country. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving.

Register here!


Previous Events


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Women in Marketing: Proving Your Impact

Date: November 15th, 2017

Today, it’s harder than ever to prove your impact. Women in marketing face many obstacles, including how to showcase their value to an organization. This panel of industry leaders share how to meet challenges and produce tangible results. Inga Romanoff will be joined by Nadia Rashid, Monica Ho, and Megan Conahan on the panel discussion. 

Register here!


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Digital Marketing World Forum

Date: Tuesday, November 7th to Wednesday, November 8th

Presented in a series of inspirational keynotes and panel discussions delivered by the industry’s most disruptive thought-leaders, #DMWF features sessions covering; digital strategy, brand recognition, ecommerce, influencer marketing, content marketing, data, analytics, personalization, automation, virtual reality, artificial intelligence and mobile marketing across three conference tracks.

Inga Romanoff will be the Chair of the Content, Data & Personalization Track, and will provide her insights and expertise throughout the event. Romanoff Consultants will also have an exhibit space, where attendees can inquire about their service offerings. Use promo code RC20 to save 20% off your ticket!

Register here!


NYMUG – Marketo User Group Meeting

Date: Wednesday, October 25th, 2017

Join us for October’s New York Marketo User Group. We decided to keep this meetup a popular free flow format. Have your pain points, techniques, ideas, and strategies ready for a collaborative discussion with takeaways you can implement.

Sponsor:  SirCoupon

SirCoupon is a loyalty reward platform that serves retailers globally and doesn’t require a user to download anything on their smartphone, keeping brands top of mind while rewarding participants for all aspects of engagement and business. SirCoupon help retailers build relationships with their customers via product infostreams and give retailers control over their coupons & build brand awareness.

Moderators:

Inga Romanoff, CEO of Romanoff Consultants

Yoav Guttman, Demand Generation Manager of PhotoShelter

Address: PhotoShelter, Inc. – 33 Union Square W, 2nd Floor, New York, NY

Register Here!

Don’t forget to tweet us at #NYMarTech!


 

Raleigh Durham Marketo User Group

Date: Thursday, October 5th, at 5:30 PM

Yes! Inga Romanoff is traveling to Raleigh, NC. Are you new to Marketo and looking for some resources? Are you overwhelmed and not sure where to start? Or, have you been using Marketo for some time and not sure what your next move is? For any of these scenarios, Inga will provide practices, tips, and strategies to accelerate your career!

Inga is behind the popular Summit Sessions, “Mo Marketo, Mo Money” and “Results of the 2017 Marketo Compensation Survey.” Join us to discuss growing your career with Marketo, followed by the Happy Hour and networking.

Register Here!


CX Talks: Customer Experience Summit

Date: Monday, October 2nd, 2017

CX Talks is the largest customer experience summit, bringing together trade associations and speakers focused on customers and building world class customer experiences. 

As part of an interactive panel discussion, Inga Romanoff will speak about mapping and designing great customer experiences alongside top CX experts from State Farm, Home Depot, The Coca-Cola Company, CNN Digital, and BexUX. Catch the panel at 1:20 EST!

Register Here!


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How to Get Marketo Certified: From a 5x Marketo Champion

Earning a Marketo certification is a significant way to validate your Marketo skills and advance your career. If you’ve been wondering just what it takes to earn it, wait no longer.

Date: Thursday, August 24th at 1:00 EST

Speakers:
Inga Romanoff
Ayana Nickerson

Topics Covered:

  • Strategies and tips for becoming a Marketo Certified Expert
  • How to build your brand with certification
  • Inga’s success path to earning her 5x Marketo Champion title

NYMUG – Marketo User Group Meeting

Topic: Aligning Marketing and Sales Development – Using Marketo to run, track and measure your SDR team

Address: PhotoShelter, Inc., 33 Union Square W, New York, NY 10003, USA

Date: August 24th, 2017 at 5:30 PM

Presenter: Jonathan Beaton, Director of Digital Marketing at SecurityStorecard

Sponsor: On24

Don’t forget to tweet us at #NYMarTech! 

 


 

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NYMUG – Marketo User Group Meeting

Date: Wednesday, July 26th at 5:30pm

You are invited to join our next NYMUG meetup on Wednesday, July 26th. Sponsored by FunnelWise, this session will explore solutions and trends in funnel science today. In addition, our speakers will highlight SiriusDecisions changes to their Demand Waterfall and what this means for those leveraging funnel science.

Topic: Funnel Science & Business Challenges

Address: 524 Broadway, New York, New York 10012 (to be confirmed)

Presenters:

Mollie Bodensteiner, VP of Marketing at FunnelWise
Steve Will, VP of Partners at FunnelWise

Meeting Agenda:

  • Registration & Introductions
  • SiriusDecisions’ Demand Waterfall and its impact upon Funnel Science KPI’s
  • How many companies are actually utilizing Funnel Science, and how many are taking actions on their findings
  • Q&A Discussion
  • Networking

Don’t forget to tweet us at #NYMarTech!


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Phoenix Marketo User Group

Date: Thursday, July 20th at 4 MST

You are invited to join the very first Phoenix Marketo meetup on Thursday, July 20th. Sponsored by Romanoff Consultants, for the first topic, Inga Romanoff will be presenting on “How to Grow your Career in Marketing Technology”.

Topic: How to Grow your Career in Marketing Technology

Address: Insight Offices, 6820 S Harl Avenue, Tempe, Arizona

Presenter: Inga Romanoff, CEO at Romanoff Consultants

Topics Covered:

  • 2017 Marketo Compensation Survey
  • Trends in the Market
  • Negotiating Tips
  • How to Engage the MarTech Community
  • Advice to Grow your Career

Marketo User Groups

NYMUG – Marketo User Group Meeting

Thursday, June 29

You are invited to join our next NYMUG meetup on Wednesday, June 29. We will focus on a hot topic that every marketer deeply cares about: collecting attribution data for your marketing activities and making sense of it.

Topic: Top Solutions for Marketing Attribution and Increased ROI

Address: 139 5th Ave, 5th Floor (between 20 & 21st street)

Presenters:

Jeff Soriano, VP of Marketing at globaledit®

Inga Romanoff, CEO Romanoff Consultants

Meeting Agenda:

  • Registration & introductions
  • Report and analyze on campaigns and channels to identify opportunities and deliver increased ROI
  • How to collect attribution data, Launchpoint partners and tidbits on possible solutions
  • Q&A and networking

 MarketingProfs Virtual Conference Series: Content Marketing

Virtual

Friday, June 09 

Join my presentation on ‘How to Reach the Right Leads with the Right Content.’ This session is designed for leaders and practitioners. We will discuss latest trends in content marketing and provide hands-on tips on how to get your message in front of the right audience at the right time.

Your FREE ticket includes access to:

  • Actionable sessions with live, interactive Q&A
  • Special attendee-only resources
  • Networking lounge for discussion with your peers
  • Expert advice and tips from our exhibitors

Register Here for FREE!


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Content Marketing Summit

Date: Friday, June 02

“How To Reach Your Leads with the Right Content”

A virtual summit, this event consisted of talks, interviews, and seminars from leading Content Marketers who demonstrated the latest tactics and techniques you need to attract customers and grow your business.

This event will provide attendees with practical steps that you can put to work immediately following the summit. Inga Romanoff presented her session on “How to Reach Your Leads,” providing marketers with the best practices regarding audience segmentations and how to repurpose your content for continued success.

Access Live Recording


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Date: May 19th, 2017

Inga Romanoff teamed with the Architect’s Garden to host Season 2, Episode 2 of the podcast, exploring Marketing Consulting and MarTech. The Architect’s Garden is an unbiased marketing technology podcast that dives deep into theories, strategies, and trends.

The 45-minute session discusses:

  • Inga’s background and how she decided to start a Marketo Consulting agency
  • Martech app complexity and the importance of having a “learner” orientation
  • How to get started with marketing technology
  • Importance of professional communities.

Listen to Inga’s Episode here!


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Date: May 16th-19th, 2017

With 3,000 marketing and sales professionals attending, Sirius Decisions Summit focuses on data-driven best practices research, the unveiling of new technologies and innovations, and building connections within the industry. Breakout sessions with SiriusDecisions included analysts on niche topics, customer case studies, and the latest B2B research and insights to ensure all attendees are prepared with the most up-to-date strategies in Sales and Marketing.

This year, the Demand Waterfall was announced, a proven methodology for improving visibility into the lead funnel, leading to increased revenue from strategic investments. Demand creation strategies and supporting technology were outlined, highlighting key trends in the shifting landscape of consumers’ behaviors.


New York MarTech Talks:

Top Players in MarTech

Date: May 4th, 2017

 

In this MarTech Meetup, Inga Romanoff identified key trends that shape the Marketing Automation landscape today. This meetup began with the early Marketing Automation vendors, further exploring how these companies were shaped by major acquisitions. Inga provided strategic insights useful for any marketer or company who wants to make the most of the recent marketing technology.

 

Key Topics:
  • Changing landscape in Marketing Automation
  • What is Marketing Automation?
  • Marketing Automation adoption across the globe
  • Declining costs of Marketing Automation software
  • CMO vs. CGO
  • B2B and B2C Companies

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Date: Tuesday, April 25, 2017

“How To Maximize Your Value”

In 2016, Inga Romanoff and Jason Seeba conducted a survey of Marketo professionals in order to better understand compensation and salary rates. The findings were presented at the 2017 Summit, including career advice and techniques to grow your value as a marketer.

Learn how to extend your connections in the Marketo Community, and how to de-risk your negotiations with employers. This session is a must-attend for any marketers looking to leverage their career with Marketo and Marketing Automation.

Watch the 45-minute Session!


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B2B Marketing Expo

Date: March 28th-29th, 2017

This conference, located in London, brought together the greatest minds in the marketing industry, with influential leaders presenting. Over 200 exhibitors attended, with 7,000 people attending total. Marketing Technology, Marketing Automation, and Marketing Industry Trends were popular themes at the event.

Inga Romanoff presented on ‘How to Reach Your Leads with the Right Content’, which was a popular session at the event. Romanoff Consultants hosted a booth and were a finalist for the Best Newcomer award, which recognized growth, exceptional results, successful point of differentiation in the market and brand strength.


DC MarTech Talks:

Career in MarTech

Date: March 22nd, 2017

 

Inga Romanoff joined DC’s MarTech Talks meetup for a session on Marketing Automation and how to grow your career in the industry through connections, networking, and self-learning. This session highlighted key strategies marketers can use today to grow their presence in the MarTech community today.
Key Topics:
  • The latest in Marketing Automation and CRM
  • MarTech Career Masterclass
    • Build your presence
    • Connect in Community
    • Know your worth and maximize it

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Date: February 26-28th, 2017

This event brought together senior-level decision makers to discuss issues affecting their businesses. Only open to C-Suite level leaders in the industry, the CMO Exchange is an event changing the landscape of the marketing industry.

Key topics included:

  • Digital Transformations
  • Marketing Attribution
  • Owning Commercial Strategy in Your Business
  • Enhancing Customer Experience
  • Omnichannel Marketing
  • Increasing C-Suite Influence

Inga Romanoff attended the event with her company, CMO Advisory, which works on behalf of business leadership to mobilize a state-of-the-art MarTech stack, enabling marketing teams to deliver ROI more efficiently and strategically.

Learn More!


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NYMUG – Marketo User Group Meeting

Date: Wednesday, February 22nd, 2017

Location: Romanoff Consultants HQ, 524 Broadway 11th Floor, New York NY 10012

This event highlighted the newest features of Marketo’s Account-Based Marketing software. Senior members of Marketo’s team provided the presentation and gave hands-on tips and techniques for ABM.

Meeting Agenda:

  • Registration & Introductions
  • Account-Based Marketing Best Practices
  • Marketo ABM Functionality
  • Q&A and Networking